Creative Industries and GenAI: Policy Brief

Based on work from the CREAATIF project, and directed towards those working on legislation, this brief builds on the grassroots and industry-led solutions set out in the main brief and sets out policy recommendations for regulators to build better governance of GenAI.

The IFOW Good Work framework sets out 10 dimensions of ‘good work’; work that has fair pay and conditions; work that promotes dignity, autonomy and equality; work where people are properly supported to develop their creativity and capabilities, and have a sense of community. The principles are interdependent and interrelated, helping to surface emerging, relational and collective impacts.

Through this approach and starting point, our work has unlocked new insights about society-wide and multidimensional impacts of GenAI. These are already being experienced by creative workers - past, present and future - who are conscious of the potential of GenAI to foster greater inclusivity, innovation, skills augmentation and development, and support.

Our research findings consider impacts at the societal and ecosystem level, on social relationships and interaction, and on individual creative workers. Our key findings on the opportunities and challenges of GenAI and our subsequent recommendations for action are therefore organised across these three levels.

This is part of a series of publications focusing on the impact of GenAI on the creative workforce, produced as part of the CREAATIF project undertaking with funding from AHRC and the BRAID programme, and in partnership with QMUL and the Alan Turing Institute.

‍Read the 'Executive Summary' of the CREAATIF research project, highlighting key findings and recommendations from this joint research project.

Read our 'Good Work Research Report',  exploring the new challenges and opportunities of GenAI faced by creative workers through the lens and framework of ‘Good Work’.